New Customers and Sales Growth

One of the key advantages of accepting cryptocurrencies is attracting and retaining customers. Users who have cryptocurrencies are generally tech-savvy and financially capable; many of them are willing to spend their accumulated digital assets on goods and services. A study by Deloitte showed that nearly 85% of surveyed trading companies view cryptocurrency payments as a way to attract new customers.

Practice confirms this: according to data from Forrester Consulting, sellers who started accepting Bitcoin gain up to 40% more new buyers. Moreover, such customers spend on average twice as much per transaction compared to holders of bank cards. Together, this leads to a significant increase in profits.

Let's Consider Real Cases

• The Japanese online service ZenMarket, after integrating crypto payments, increased sales volume by 264% compared to the same period of the previous year. The number of cryptocurrency transactions on the platform increased more than threefold, leading to a proportional growth in its user base.

The expansion of the customer audience through accepting cryptocurrency payments is relevant for businesses in the CIS as well. For example, the Ukrainian market showed a rapid effect from the implementation of crypto processing.

• The electronics retail chain “TechnoЁzh” reported that after integrating crypto payments, about one in thirteen transactions is made by customers in cryptocurrency. This means that around 7% of buyers have started using this new payment method — a significant share of the audience that might have been lost without the option to pay with digital assets.

• Another large Ukrainian network, “Foxtrot”, decided to integrate cryptocurrency payments in 2022 and processed around 1000 transactions in the first month of using the new payment method. This influx of additional sales in a short time indicates a high interest from the audience in cryptocurrency transactions. In fact, every cryptocurrency payment is a conversion that might not have occurred in the absence of a convenient payment option for the customer.

It is important to note that cryptocurrency payments not only help gain the loyalty of a tech-savvy audience but also shape a modern image for the company. The brand is perceived as innovative and customer-oriented, ready to offer advanced solutions. According to surveys, about 40% of entrepreneurs hope to strengthen their reputation as a “technology leader” through the implementation of cryptocurrency.

Thus, implementing alternative payment methods through cryptocurrency is an investment in the company’s image and its customer orientation level. These factors allow attracting a tech-savvy audience ready to spend digital assets and bring profit to the company.

Reducing Costs and Increasing Efficiency

In addition to revenue growth, cryptocurrency payments allow optimizing transaction costs. Traditional online acquiring methods are often expensive: commissions to payment systems and banks average 3% or more of the amount, and can reach even higher levels for international transfers.

Crypto processing, on the other hand, charges significantly less. The average commission for crypto processors for merchants ranges from 0.5% to 2% per transaction. For businesses with large turnovers, this means an increase in margin, and for customers — the potential for more advantageous prices. About 77% of surveyed companies in the same Deloitte study noted reduced transactional costs as a significant advantage of cryptocurrency over bank cards.

Implementing cryptocurrency payments allows eliminating hidden costs as well. The most common of these is chargebacks, that is, forced payment returns initiated by customers through banks.

In e-commerce, a certain percentage of sales is lost due to fraudulent transaction disputes. With cryptocurrency, this problem disappears: payments are irreversible, which protects sellers from fraud and losses.

Moreover, the very principle of blockchain operation makes transactions secure: customer data is not shared with third parties, and the risk of data leakage is minimal. Thanks to cryptographic protection and a distributed ledger, each transaction is verified and confirmed, ensuring transparency and reliability of settlements. From the perspective of user trust, this adds an extra benefit to conversion: customers who are hesitant about entering their bank card details on unknown websites may choose crypto payments as a more confidential option.

Optimizing commissions and reducing losses from fraud directly affects the financial performance of online stores. Analysts record a high return on investment when implementing cryptocurrencies: according to Triple-A, the payback period for integrating crypto payments reaches 327%. In other words, the benefits (in the form of additional sales and saved funds) exceed the costs of launching more than threefold. Notably, 93% of retailers who have already integrated cryptocurrencies evaluate the impact of this step on customer engagement metrics as positive.

Thus, reducing transactional costs not only saves business money but also allows allocating more resources to development, marketing, or improving services — which indirectly contributes to growth in conversion and average check.

International Sales: Without Barriers and Bureaucracy

For online businesses with international ambitions, cryptocurrency practically opens up a global market. E-commerce often runs into the limitations of traditional payments: not all foreign buyers have access to certain payment systems, cross-border transfers take time, and bank fees for currency conversion eat into profit.

Cryptocurrencies solve these issues. They operate equally well anywhere in the world 24/7, regardless of borders, banking hours, and political sanctions. All that is needed is an internet connection, and a customer from any country can pay for goods in a matter of minutes. The seller does not need to set up numerous accounts or connect local cryptocurrency acquisition for each country.

In conditions of geopolitical instability, such a universal payment channel becomes critically important for businesses. Entrepreneurs from Russia, after 2022, faced the disconnection of Visa and Mastercard, which severed the familiar ways of receiving money from abroad. Many found a way out by implementing crypto processing, which allowed them to continue working with foreign clients while bypassing banking restrictions. In fact, cryptocurrency has become an alternative financial bridge — especially where traditional channels are unavailable or blocked.

For example, the owner of a Russian online store selling printed artwork, who shared a case on Habr, successfully transitioned his website to accept cryptocurrency payments after his Stripe account was blocked, preserving a significant flow of orders from abroad. This example reflects a general trend: companies that have integrated crypto payments gain access to new revenue that was previously technically unattainable.

The global nature of cryptocurrency transactions is also advantageous for export-oriented businesses. Even a small online store can sell to customers on the other side of the world without worrying about currency conversion and delays in funds. Money is credited almost instantly (after confirmation on the blockchain), without the standard waiting time of 2-3 days, as is the case with bank transfers. This accelerates the turnover of funds: the store receives money faster and can immediately send goods or provide services.

The customer, in turn, also benefits — they receive the needed goods, paid for in a convenient way, without extra commissions for currency exchange and long payment waits. Adding cryptocurrency to the payment options list thus increases the likelihood that international buyers will complete their order.

Today, the demand for cryptocurrency payments can be observed across various niches — from electronics and supermarkets to online services and even real estate. Despite the diverse niches, a common effect can be seen everywhere: removing payment barriers leads to an increase in the number of successful transactions.

Conclusion

E-commerce is constantly evolving, and flexibility in interacting with customers becomes a decisive factor for success. Adding a new payment method, whether it's Bitcoin, Ethereum, or stable assets (stablecoins) tied to the US dollar, is an investment in customer loyalty. When a customer has a choice of how to pay for a purchase, they are more likely to do it on your website. In an environment where competition for each customer is only intensifying, cryptocurrency payments turn out to be an effective tool for growing conversion and furthering the business in the digital economy.

The advantages of using crypto payments can be traced on several levels. First, payments in digital currency help shape a tech-savvy image for the company, enabling it to reach a financially capable audience. Growth in the audience, in turn, is directly proportional to sales conversion growth. Second, implementing cryptocurrency payments reduces operational costs associated with accepting payments and allows more efficient resource allocation for business development. Finally, crypto processing provides access to global markets without unnecessary cross-border transfers, commissions, costs, and risks. 

Of course, each company must consider its circumstances — from the profile of its target audience to the legal aspects of dealing with cryptocurrency in its region. But the overall trend is clear: businesses that offer a modern and secure payment method gain a competitive advantage.