Cryptocurrency for business
Practical guides and instructions
Important questions and decisions (Crypto myths)
How do e-commerce and SaaS services accept cryptocurrency?
May 18, 2025
You are losing customers if you do not accept cryptocurrencies. Today, users want to pay in USDT, BTC, ETH, and more and more e-commerce and SaaS companies are meeting them halfway. How to connect cryptocurrency payments without legal risks and technical headaches? Read the full guide — and turn cryptocurrency into a working growth tool.
Strategic Marketing Manager
Introduction
The acceptance of cryptocurrencies in e-commerce and SaaS has ceased to be something experimental. By 2025, it will already be a mature practice used by both international corporations and local services. It’s not just about the trend. Cryptocurrency payments in Russia and beyond provide businesses with real benefits: cost reduction, access to an international audience, and protection from banking restrictions.
In this article, we will tell you
why it is worth accepting cryptocurrency in online business;
how this is implemented in e-commerce and SaaS;
which methods — API, invoices, widgets — yield the greatest effect;
and how to avoid pitfalls: from regulation to technical reliability.
Why businesses are increasingly switching to cryptocurrency
For most online service owners, payments in cryptocurrency are becoming a logical step.
Reasons:
Fast international transactions without banks;
Low fees compared to traditional payment systems;
No payment chargebacks;
The ability to accept USDT, Bitcoin, Ethereum, and other coins 24/7;
Protection from sanctions and currency restrictions.
The question of “what can be paid with cryptocurrency in Russia” has long ceased to be rhetorical. The answer is almost everything: from SaaS subscriptions to digital goods and courses.
What e-commerce companies choose
Online stores most often choose:
Payment widgets with QR code generation;
Automated invoices with payment notifications;
Direct integration via crypto processing API;
The ability for automatic conversion of funds to fiat.
The most in-demand payment solutions support payments in cryptocurrency in Russia, especially in USDT. This is due to its stability and simplicity of withdrawing USDT to a card.
Case Study: E-commerce platform for digital goods
After implementing cryptocurrency acceptance on the site, the conversion rate on the checkout pages increased by 23%. The main influx came from the CIS countries, Asia, and the Middle East. Clients began using bitcoin, Ethereum, and USDT to avoid losses from bank commissions.
How the SaaS industry adapts to crypto payments
SaaS services require automation and flexibility:
Payment in cryptocurrency via subscription through smart invoices;
Integration into billing systems via REST API;
Support for payment notifications (webhooks);
Real-time transaction verification on the blockchain.
Most solutions include the function to check the crypto wallet, ensure the receipt of funds, and automatically grant access to the service.
What cryptocurrencies are most commonly used
The most popular currencies:
USDT (on the Tron and Ethereum networks);
Bitcoin (BTC);
Ethereum (ETH);
BNB, Toncoin, LTC — depending on the audience.
How to withdraw USDT — is one of the most frequent search queries in commercial segments. That is why most businesses offer withdrawing USDT to a card or link crypto payments to stablecoins.
What you need to connect crypto payments
1. Registration with a crypto processor
Choose platforms that support:
API integration;
AML/KYC services;
Flexible invoicing and webhook settings.
2. Integration on the website
Options:
Cryptocurrency payment widget;
Generated invoice with a QR code;
Connecting to CMS (Shopify, WooCommerce, Tilda, etc.);
REST API for custom developments.
3. AML and security
Many services support address and transaction verification, for example:
check a bitcoin wallet for integrity;
check a BTC transaction via txid;
track status: how to check a cryptocurrency transaction.
This is especially important in countries where cryptocurrency is legal but requires compliance with legal norms.
And what about the law?
Most businesses ask questions such as:
Is cryptocurrency legal?
Can cryptocurrency be sold in Russia?
Can cryptocurrency be traded in Russia?
By 2025, the following conditions apply:
Payments in cryptocurrency are allowed provided they are accounted for and transparent;
Acceptance of cryptocurrency through registered processors is not prohibited;
The official cryptocurrency law in Russia 2025 allows working with digital assets within B2B, especially if reporting is conducted.
Important: always check the latest version of the law and work through providers that perform AML checks.

How to cash out received cryptocurrency
Withdrawing cryptocurrency to a card is an important step. There are several ways:
Automatic conversion through processing;
Using banks that support cryptocurrency operations;
Transferring to an exchange and then to a bank card.
Key queries:
how to cash out cryptocurrency in Russia;
withdrawing BTC to a card;
converting cryptocurrency to rubles;
how to withdraw cryptocurrency to a card.
Errors to avoid
Using an exchange as a payment gateway.
→ Risk of account freeze, lack of automation.Ignoring taxes and reporting.
→ Russia has a self-employed and individual entrepreneur regime — it is possible to work with crypto with the right approach.Lack of transaction monitoring.
→ A payment may not go through without confirmation on the blockchain.
Conclusion: crypto is not a trend, but a necessity
In 2025, accepting cryptocurrency on the website is a matter of not just trend, but of survival and competitiveness. If you don’t want to miss out on a portion of the paying audience, adapting to digital assets is essential.
Using tools such as:
API for cryptocurrency,
payment widgets,
invoices with automatic transaction verification,
you not only increase conversion but also simplify accounting, reduce dependence on banks, and speed up international settlements.
Ready to connect cryptocurrency acceptance to your site?
Contact us — we will show you how to do it legally, safely, and in one day.
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