How do cryptocurrency payments increase conversions in e-commerce?

Introduction

Numbers that cannot be ignored

In the world of e-commerce, the competition is fierce for every second and every customer. 69% of shopping carts are left unprocessed (source), and every additional form or limited payment method can cost you a sale. But there is a solution that can change the game: cryptocurrency payments.

According to Triple-A, over 420 million people around the world are already using cryptocurrency (source). And this is not just hype — it is a new reality of consumer behavior.

Why do customers want to pay with crypto?

• Anonymous and control. Cryptocurrency transactions do not require personal information input. For some audiences, this is critically important: they do not want to share their banking details or go through lengthy verification (source).

• Speed. Funds are received almost instantly. In international trade, this is especially important.

• No banking barriers. There is no tie to a specific bank or country. Payments can be made from anywhere in the world without currency restrictions. This is especially relevant for those who want to withdraw USDT to a card or make payments without the involvement of traditional financial institutions.

• Convenience and trend. For millennials and Generation Z, cryptocurrency is becoming a familiar payment method. If they see the USDT or BTC logo on the payment form — it increases trust. Moreover, they actively search for online stores that accept cryptocurrency, especially in the format of multi-currency checkout or stablecoin payments.

How cryptocurrency payments affect conversion

• Expands the audience. You become accessible to users who do not have bank cards or who prefer cryptocurrency.

• Reduces cart abandonment. Limited payment options are one of the main reasons for abandoning purchases. By adding crypto, you close this gap and increase the chances of completing an order.

• Increases the speed of checkout. Minimum steps, no SMS codes or confirmations — just scan a QR code and pay. Especially if the user is using a crypto wallet with direct payment capabilities.

• Enhances brand trust. Modern customers value technology and flexibility. The ability to pay with crypto is a sign that you are keeping up with the times.

Cases and examples

• Online electronics store: after adding USDT support via Nord Pay, the share of completed orders increased by 17% in the first month.

• Clothing store: conversion among foreign customers doubled thanks to the ability to pay with stablecoins without banks.

• B2B SaaS services platform: acceleration of transaction processing and reduction of fees on international transfers led to an increase in repeat orders.

What is Nord Pay and how does it help e-commerce

Nord Pay is a payment solution created specifically for digital business. It allows:

• to accept cryptocurrency (including USDT, BTC, ETH) without complex integrations

• to receive funds instantly in cold storage

• to integrate via API or link

• to ensure security with multi-signatures and encryption

• to track transactions in real time

Objections and responses

• "It's too complicated for my customers." — On the contrary, it's simpler than entering a card. Especially for mobile users. QR code — and done.

• "I need reporting and accounting." — Nord Pay provides export of all transactions and integrations with accounting systems.

• "I'm afraid of losses or hacks." — All funds are stored in cold wallets with multi-signature (source). Enterprise-level security.

Conclusion

Cryptocurrency payments are not the future; they are already the present. They give your e-commerce store a competitive advantage, open access to a new audience, and lower barriers to purchasing. And with Nord Pay, this transition becomes simple and secure.

Ready to try? Connect Nord Pay today and discover how cryptocurrency payments can increase your revenue.