Why do customers want to pay with cryptocurrency?

1. Anonymity and control. Cryptocurrency transactions do not require personal data entry. For a part of the audience, this is critically important: they do not want to share their banking details or undergo lengthy verification (source).

2. Speed. Funds arrive almost instantly. In the context of international trade, this is especially important.

3. Absence of banking barriers. There is no tie to a specific bank or country. Payments can be made from anywhere in the world without currency restrictions. This is especially relevant for those who want to withdraw USDT to a card or make payments without involving traditional financial institutions.

4. Convenience and trend. For millennials and Generation Z, cryptocurrency is becoming a familiar payment method. If they see the USDT or BTC logo in the payment form - it increases trust. Moreover, they actively search for online stores that accept cryptocurrency, especially in the format of multi-currency checkout or stablecoin payment.

How cryptocurrency payments affect conversion

1. Expands the audience. You become available to users who do not have bank cards or who prefer cryptocurrency.

2. Reduces the number of abandoned carts. A limited choice of payment methods is one of the main reasons for abandoning purchases. By adding crypto, you fill this gap and increase the chances of completing orders.

3. Increases the speed of checkout. Minimum steps, no SMS codes or confirmations - just scan the QR code and pay. Especially if the user uses a cryptowallet with direct payment capability.

4. Increases trust in the brand. Modern customers value technological sophistication and flexibility. The ability to pay with crypto is a sign that you are keeping up with the times.

Cases and examples

• Online electronics store: after adding support for USDT via Nord Pay, the share of completed orders increased by 17% in the first month.

• Clothing store: conversion among foreign customers doubled thanks to the ability to pay in stablecoins without banks.

• B2B SaaS service platform: acceleration of transaction processing and reduction of fees on international transfers led to an increase in repeat orders.

What is Nord Pay and how does it help e-commerce

Nord Pay is a payment solution created specifically for digital business. It allows:

• to accept cryptocurrency (including USDT, BTC, ETH) without complex integrations

• to receive funds instantly in cold storage

• to integrate via API or link

• to ensure security with multi-signatures and encryption

• to track transactions in real time

Objections and responses

"It's too complicated for my customers." - On the contrary, it's easier than entering a card. Especially for mobile users. QR code - and you're done.

"I need reporting and accounting." - Nord Pay provides export of all transactions and integrations with accounting systems.

"I'm afraid of losses or hacks." - All funds are stored in cold wallets with multi-signature (source). Enterprise-level security.

Conclusion

Cryptocurrency payments are not the future, they are already the present. They give your e-commerce store a competitive advantage, open access to a new audience, and reduce barriers to purchases. And with Nord Pay, this transition becomes simple and safe.

Ready to test it? Connect Nord Pay today and see how cryptocurrency payments can increase your revenue.