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How can a business protect itself from the volatility of cryptocurrencies?
May 18, 2025
Is the crypto course jumping? But your revenue is not. How can a business get rid of volatility using USDT and instant conversion? The solution is already here — Nord Pay.
Strategic Marketing Manager
Introduction
Cryptocurrencies open up new opportunities: instant international payments, low fees, and the absence of banking intermediaries. However, along with these advantages comes one of the main risks — high volatility.
When the price of cryptocurrency can drop by 10–15% in a day, it is difficult for businesses to plan expenses, meet obligations, and maintain a stable margin.
Volatility - a threat to business
Imagine: you received payment in Bitcoin. Today it is worth $65,000, tomorrow - already $59,000. The loss is $6,000 on a single unit. This is not a hypothetical situation - such fluctuations in the crypto market occur regularly.
If you are making payments to suppliers, paying salaries, or rent in fiat, such fluctuations directly affect your financial stability. In other words: volatility is not a digital abstraction, but a real business risk.
Solution: stablecoins
Stablecoins are digital assets tied to the value of fiat currencies (usually the US dollar). Their value is stable: 1 USDT ≈ $1, regardless of market fluctuations of other cryptocurrencies.
The most reliable options:
USDT (Tether) - the most common, used in 70% of crypto transactions in the world.
USDC (Circle) - the American equivalent with high transparency and regulation.
Advantages:
Predictable revenue
Stable pricing
No need to monitor exchange rates daily
How Nord Pay works
Nord Pay is a payment infrastructure focused on stability. We intentionally bet on settlements in stablecoins - primarily USDT TRC-20.
Here’s how it helps businesses:
Fixed amounts of income
The customer pays for the purchase - you receive the amount in USDT without the risk of exchange rate drop. You always know how much money will come in and can plan your expenses.
Automatic conversion
If a customer wants to pay in Bitcoin, Ethereum, or another cryptocurrency - the platform instantly converts the funds into stablecoin. This provides convenience for the customer and protection for the business.
Quick integration
Nord Pay interfaces are tailored for businesses: API, reports, webhooks, dashboards. The setup takes no more than 1 day, and the technical team supports you at every step.
Why USDT TRC-20?
TRC-20 is the Tron blockchain on which USDT operates. It provides businesses with specific advantages:
Transaction fee - from $0.10
Transfer speed - up to 3 seconds
Compatibility with most wallets and exchanges
Scalability for large payment volumes
You get a combination of stability and efficiency necessary for regular operations.
Practical examples
Gaming platform
Previously accepted Ethereum. Exchange rate fluctuations reduced actual profit by 12-18% monthly. After switching to USDT, revenue became stable, the business moved to a fixed model, and improved reporting to investors.
Online store
Accepted Bitcoin. Issues with the exchange rate hindered planning of the marketing budget. After connecting Nord Pay and switching to automatic conversion - predictability increased, conversion grew by 19%.
What does switching to stablecoins give businesses?
Stability of cash flows
The ability to build strategic planning
Transparency in settlements with contractors and clients
Protection against losses due to exchange rate fluctuations
This is especially relevant for B2B companies, SaaS products, and platforms operating in international jurisdictions.
Risk-free infrastructure
Nord Pay is not just a payment gateway. It is a technological platform that minimizes risks and creates a reliable financial ecosystem.
What you receive:
Settlements in USDT TRC-20
Instant conversion from any cryptocurrencies
Painless integration - via API or ready-made link
Direct transfer of funds to partners
Customized reports, monitoring, security
Ready to eliminate the risk of volatility?
Working with crypto does not mean risking. With Nord Pay, you manage payment flows accurately, reliably, and transparently.
Try Nord Pay and see that crypto payments can be predictable.
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