How can a business protect itself from the volatility of cryptocurrencies?
May 18, 2025
Marketing Strategy Manager
Introduction
Cryptocurrencies open up new opportunities: instant international payments, low fees, and the absence of bank intermediaries. But with these advantages comes one of the main risks — high volatility.
When the price of a cryptocurrency can drop by 10–15% in a day, it is difficult for businesses to plan expenses, fulfill obligations, and maintain a stable margin.
Volatility — a threat to business
Imagine: you received a payment in Bitcoin. Today it is worth $65,000, tomorrow — already $59,000. The loss is $6,000 per unit. This is not a hypothetical situation — such fluctuations in the crypto market happen regularly.
If you are settling with suppliers, paying salaries, or rent in fiat, such fluctuations directly affect your financial stability. In other words: volatility is not a digital abstraction, but a real business risk.
Solution: stablecoins
Stablecoins are digital assets pegged to the value of fiat currencies (usually the US dollar). Their value is stable: 1 USDT ≈ $1, regardless of market fluctuations of other cryptocurrencies.
The most reliable options:
USDT (Tether) — the most widely used, utilized in 70% of crypto transactions worldwide.
USDC (Circle) — the American analogue with high transparency and regulation.
Advantages:
Predictable revenue
Stable pricing
No need to monitor exchange rates daily
How Nord Pay works
Nord Pay is a payment infrastructure designed for stability. We consciously focused on settlements in stablecoins — primarily USDT TRC-20.
Here’s how this helps businesses:
Fixed amounts of incoming payments
The client pays for a purchase — you receive an amount in USDT without the risks of exchange rate dip. You always know how much money will come in and can plan your expenses.
Automatic conversion
If the client wants to pay in Bitcoin, Ethereum, or another cryptocurrency — the platform instantly converts the funds into stablecoin. This provides convenience for the client and protection for the business.
Quick integration
The Nord Pay interfaces are tailored for businesses: API, reports, webhooks, dashboards. The connection takes no more than 1 day, and the technical team supports you at every step.
Why specifically USDT TRC-20?
TRC-20 is the Tron blockchain on which USDT operates. It provides the business with specific advantages:
Transaction fee — from $0.10
Transfer speed — up to 3 seconds
Compatibility with most wallets and exchanges
Scalability for high transaction volumes
You get a combination of stability and efficiency needed for regular operations.
Practical examples
Gaming platform
Previously accepted Ethereum. Price fluctuations reduced actual profits by 12–18% monthly. After switching to USDT, revenue became stable, and the business transitioned to a fixed model and improved reporting to investors.
Online store
Accepted Bitcoin. Exchange rate problems hindered planning the marketing budget. After connecting Nord Pay and switching to automatic conversion — predictability increased, and conversion rose by 19%.
What does switching to stablecoins give businesses?
Stability of financial flows
Ability to build strategic planning
Transparency in settlements with contractors and clients
Protection from losses due to exchange rate fluctuations
This is especially relevant for B2B companies, SaaS products, and platforms operating in international jurisdictions.
Risk-free infrastructure
Nord Pay is not just a payment gateway. It is a technological platform that minimizes risks and creates a reliable financial ecosystem.
What you get:
Settlements in USDT TRC-20
Instant conversion from any cryptocurrencies
Painless integration — via API or ready-made link
Direct transfer of funds to partners
Customized reports, monitoring, security
Ready to eliminate the risk of volatility?
Working with crypto does not mean risking. With Nord Pay, you manage payment flows accurately, reliably, and transparently.
Try Nord Pay and see that crypto payments can be predictable.
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