Challenges and solutions for crypto payments-2025: experience of Nord Pay

Introduction

Blockchain and cryptocurrencies have already become a standard for modern companies and a vector for technological development in the market. Today, understanding the value of digital currencies is growing among business leaders. According to a Deloitte study, nearly 85% of surveyed trading companies see accepting cryptocurrency payments as a way to attract new customers, while 77% note the benefit of lower transaction costs compared to bank cards. By the end of 2024, the share of B2B payments in digital assets had grown by more than 40%.

However, despite the market growth, businesses are facing a number of problems: currency volatility, technical and tax complexities, the presence of chargebacks in trading, high fees from some networks, and difficulties in tax accounting.

Companies, especially in the SaaS, High Risk, and e-commerce sectors, are looking for ways not just to accept cryptocurrency, but to do so safely, transparently, and profitably, striving to find the most specialized ready-made solutions.

This article discusses the key market issues faced by the cryptocurrency payment industry in 2025. As a practical case, the experience of NordPay is considered – a leading B2B provider of crypto-processing solutions, whose technological developments offer effective ways to overcome these challenges.

Chargebacks and Payment Security

A chargeback is a forced return of payment at the request of the customer through the banking system. For traditional online businesses, chargebacks have become a serious financial threat. Unscrupulous buyers can dispute transactions, leaving the company without payment and product. According to various estimates, trading companies lose billions of dollars annually due to fraudulent chargebacks and associated penalties from banks.

Cryptocurrency payments solve this problem. Blockchain transactions are irreversible; once funds are sent, the customer cannot cancel the payment unilaterally. The absence of chargebacks protects the seller from fraud and unforeseen losses. Moreover, modern services offer convenient withdrawal of cryptocurrency to bank accounts, making crypto an increasingly popular payment tool.

For example, in the online gambling segment and other high-risk industries, where the level of disputed transactions is traditionally high, the transition to crypto payments has already significantly reduced the share of problematic payments. Each cryptocurrency transaction is checked and recorded in a distributed ledger (blockchain), ensuring transparency, reliable traceability, and effective protection against fraud.

The NordPay solution completely eliminates the chargeback risk for sellers. When paying with cryptocurrency through this payment gateway, funds are credited only after cryptographic verification of the transaction, and a return is possible only at the initiative of the seller themselves. Thus, the business receives guaranteed payment without the threat of subsequent chargebacks. This is especially beneficial for companies in high-risk segments, for which financial stability and protection from fraud is crucial. NordPay combines the security of blockchain technology with additional mechanisms for transaction monitoring, ensuring trust between the seller and the buyer.

Cryptocurrency Volatility and Automatic Conversion

One of the main deterrent factors for accepting cryptocurrencies in transactions remains their high volatility. The rates of popular coins can fluctuate by tens of percent over months and even days. It is difficult for businesses to plan financial indicators if revenue in cryptocurrency could depreciate by tomorrow. For example, the price of Bitcoin in 2022 ranged from less than $20,000 to more than $45,000, and such fluctuations pose a risk for those holding revenue in this digital asset.

The solution to this problem is converting cryptocurrency into stable assets immediately upon receiving payments. Stablecoins are cryptocurrencies whose value is linked to a stable asset (most often the US dollar or euro). Using stablecoins or the instant exchange of received cryptocurrency for fiat money protects the company from market fluctuations. Many advanced crypto processors have implemented automatic conversion: a payment from a customer comes in cryptocurrency, but is almost instantly converted into equivalent USD or EUR and credited to the seller's account in stablecoins.

The NordPay platform offers built-in automatic conversion of incoming funds. This means that a business can accept payments in Bitcoin or Ethereum, but immediately receive in their account the equivalent in USDT or another currency tied to stable assets. Such cryptocurrency processing eliminates the need to monitor the exchange rate every day - the company is protected from volatility and can work with predictable financial indicators. At the same time, customers still have access to pay with the digital assets they prefer, increasing loyalty.

The automatic conversion feature in NordPay provides a dual advantage: fixing the payment value and simplifying subsequent accounting, as each transaction is immediately reflected in reporting in the equivalent of the familiar currency.

Transaction Fees and Speed

High fees of traditional banking payment systems are another reason why businesses seek alternatives. Accepting bank cards usually costs the seller 3% of the transaction amount, while for international and especially “high-risk” operations, the fee may reach 5% or more, not including fixed charges. Conversion operations during cross-border transactions create additional financial burdens, which significantly increases overall costs.

Cryptocurrencies allow for lowering these costs. Blockchain transactions have an important advantage - a fixed fee that does not increase with the transfer amount. At the same time, the cost of operations remains extremely low, especially when using optimal networks for a specific type of payment. For example, the fee in the Bitcoin network is a few dollars, while a transfer in the Litecoin or Tron network costs just a few cents, regardless of the amount sent.

This approach allows for excluding the payment of intermediary banking services from the chain. As noted by many companies, crypto payments are economically more advantageous: those same 77% of retailers from the Deloitte survey have already pointed to lower transaction costs compared to card acquiring.

The NordPay Approach

NordPay's solutions are focused on minimizing fees for businesses. Firstly, the service supports the acceptance of various cryptocurrencies and stablecoins, allowing the seller to choose the most profitable option for them. Secondly, the processing fee itself is competitively low: the absence of intermediaries and process automation allows NordPay to offer more attractive rates compared to traditional payment gateways, from 0.5% to 1.7%.

Finally, payments are credited to the company's wallet almost instantly, which is a significant advantage of cryptocurrencies. There is no longer a need to wait 2-3 days, as with a bank transfer: funds appear in the account immediately after confirmation in the blockchain.

This opens up global market access for companies - even a small online store can accept payments from customers around the world without banking delays and excessive conversion fees.

Transparency and Transaction Accounting

Every business needs transparent and controllable payments. A clear understanding of cash flows helps make informed decisions and effectively manage finances. Traditional cryptocurrency transactions are sometimes associated with anonymity, which can raise concerns for compliance and accounting departments (although in most countries around the world, cryptocurrency is legal). Tax accounting questions also arise: each operation with cryptocurrency may require fixing the exchange rate at the moment of payment, which complicates reporting if done manually. However, the blockchain technology itself is structured transparently. Every transaction is stored in an open ledger - this allows tracing the flow of funds, confirming receipt of payment, and checking for double spending. The challenge is to make this data convenient for corporate use.

NordPay addresses the issue of data transparency by providing businesses with detailed reports on all transactions. Built-in analytical tools show each transaction: what amount the client paid in cryptocurrency, what equivalent the seller received after conversion, the date and time, and the status of the payment in the network. Such functionality simplifies financial control and streamlines tax accounting — the company can see all statistics of operations with digital assets and can confidently provide data to auditors and tax authorities.

It is also important that NordPay adheres to high compliance standards (adhering to regulatory requirements and industry standards). Despite the absence of personal data in the blockchain, businesses using NordPay's processing can be assured that transactions undergo necessary checks (AML, monitoring of suspicious activity) without compromising client confidentiality. Thus, a balance is achieved: cryptocurrency payments become as clear and secure as bank ones, while retaining their unique advantages.

NordPay and Solutions for SaaS, High-Risk, and E-commerce

Crypto processing offers unique payment solutions for niche industries where traditional systems are not efficient enough. Such technologies expand the financial capabilities of businesses, providing flexibility and an innovative approach to payments.

Until recently, accepting cryptocurrency on a website required companies to develop their own infrastructure. Therefore, in 2025, accessible B2B services emerged, one of which is NordPay. They provide ready-made modules and APIs for integration. This has removed the entry barrier for several segments of business:

SaaS Services

Companies operating on a Software-as-a-Service model value the possibility of automated recurring payments. NordPay offers tools for generating invoices and accepting recurring payments in cryptocurrency. With its help, SaaS providers can set up billing so that customers can pay for subscriptions in cryptocurrency, while the business receives stable income without disruptions and delays. An additional advantage is attracting technically advanced clients who appreciate modern payment methods.

High-Risk Projects

The high-risk category includes businesses with increased risk: online gambling, betting, gaming platforms, adult content industries, and others. Traditional payment systems often refuse to service such companies or impose exorbitant rates. The NordPay crypto-processing service is also focused on working with high-risk companies, understanding how critically important it is to eliminate chargebacks and significantly reduce fraud risks from unscrupulous clients. Businesses receive a reliable channel for accepting revenue: without bank blockages and with flexible conversion of funds into stable assets.

E-commerce and International Trade

For online stores and platforms, integrating cryptocurrency payments is a way to reach a new audience and global market. Using the NordPay functionality, an online store can easily add the option to "pay with cryptocurrency" alongside traditional payment methods. This solution will attract foreign buyers who prefer to pay with cryptocurrency, and the seller will avoid many intermediary operations from banks.

Crypto payments erase geographical boundaries — buyers from anywhere in the world can pay for goods instantly and with minimal fees, even without international bank cards. NordPay integration occurs through a user-friendly API or ready-made plugins for popular CMS systems, ensuring fast and convenient connection of cryptocurrency payments without significant resource expenditure.

Conclusion

By 2025, cryptocurrency payments ceased to be a niche solution and became a working tool for businesses. Nevertheless, for mass adoption, companies need to solve a number of practical issues: eliminate chargeback risks, protect against currency volatility, minimize fees, and simplify accounting.

The NordPay service was developed specifically for businesses by businesses, taking into account their needs and aiming for efficiency and convenience. NordPay allows for addressing current challenges through built-in features for automatic conversion and reporting, low fees, and ready-made integrations. Thus, companies gain all the advantages of cryptocurrency payments without the typical complexities.

By utilizing the capabilities of NordPay, B2B sector enterprises and online trading can confidently scale their operations. Cryptocurrency processing helps reach new clients, reduce costs, and ensure financial flexibility. The key is to choose a reliable partner capable of eliminating technical and market barriers. In the context of the digital economy of 2025, such an approach becomes not just desirable but a necessary step for those who aim to maintain and strengthen their market positions.