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How cryptocurrency transactions help businesses

Apr 10, 2025

Discover how the use of cryptocurrency payments accelerates financial operations, reduces costs, and attracts international clients: experiences of successful businesses from the CIS.

Strategic Marketing Manager

How Cryptocurrency Payments Help Businesses

Over the past 10 years, the digital services market has become an integral part of everyday life — simplifying routines, speeding up processes, and saving businesses thousands of working hours. Moreover, businesses have gained new effective solutions for scaling, increasing conversion rates, and opportunities to attract customers. One of these innovations is the emerging field of cryptocurrency payments.

Cryptocurrency payments have ceased to be a niche tool — today they are an effective way to optimize financial operations, reduce costs, and attract customers who value innovation. For businesses in the CIS countries, where international transfers are often associated with high fees, delays, and bureaucracy, crypto payments are becoming a lifeline.

Let's take a closer look at crypto processing.

What are Cryptocurrency Payments?

Cryptocurrency payments are a way to pay for goods and services using digital assets such as Bitcoin, Ethereum, stablecoins, and other cryptocurrencies that operate on a blockchain. The mechanism is simple: the client sends cryptocurrency to the blockchain address of the recipient company (business or service), and the funds arrive in the account in an average of one minute. Modern cryptocurrency payment systems also offer automatic conversion of highly volatile cryptocurrencies (BTC, ETH, etc.) into stablecoins (cryptocurrency tied to stable assets, most often fiat currencies such as the dollar or euro, allowing for stable value retention and reduced volatility). This helps businesses reduce risks associated with exchange rate volatility. This is particularly convenient for companies that want to accept payments in cryptocurrency but prefer to work with traditional payment methods. Thanks to blockchain, such transactions are transparent, secure, and do not require intermediaries — this allows tracking the status of transactions without bank involvement, reducing costs and expanding access to an international audience.

What are the Advantages of Using Cryptocurrencies in Business?

One of the main advantages of using cryptocurrency payments in business is overcoming the limitations characteristic of traditional banking systems. Namely:

  • Reducing transaction costs and fees.

  • Accelerating international settlements with foreign partners and clients.

  • Payment flexibility and convenience for new customers.

  • Focusing on the younger generation that prefers modern technological solutions.

As a result, businesses gain a competitive advantage and expand their customer base, while customers enjoy convenience and speed.

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Cost Reduction: How Cryptocurrency Payments Provide Real Savings?

One of the key issues for businesses in the CIS that operate beyond local markets remains high banking fees. When it comes to regular international payments, conversion rates and accompanying fees can "eat up" a significant portion of profits.

For example, if a company from Russia or Kazakhstan regularly pays freelancers or suppliers abroad, bank transfers can cost up to 3% for each transaction (or have a high fixed fee). In the case of cryptocurrency, the costs are usually significantly lower and the structure of fees is more transparent (for instance, in regular operations like withdrawing USDT to a card), which in some cases can be almost negligible against large sums. Moreover, many platforms providing cryptocurrency processing services offer businesses individual tariff plans with even more favorable commissions.

Payment Flexibility and Convenience for Customers

Today, customers increasingly value the ability to pay at their convenience, and most importantly – in any preferred way. That is why more and more companies strive to accept payments on their websites via cryptocurrency, which often generates more trust and interest from consumers.

If a customer sees that they can pay with "digital assets," they often happily choose this option because

  • They gain additional flexibility in managing their funds.

  • They avoid traditional banking procedures and fees.


  • They can make transfers at any time (cryptocurrencies are not tied to the schedules of banks or government institutions).

Thus, cryptocurrency payments not only save the business's money but also serve as a marketing tool, attracting a new loyal audience to the company.


International Settlements: Without Barriers and Bureaucracy

For businesses in the CIS, entering the international market is sometimes accompanied by bureaucratic difficulties. Traditional bank transfers require passing through the system of correspondent accounts, compliance checks with various financial requirements, as well as fairly complicated procedures related to currency control.

Cryptocurrencies, in this sense, offer a convenient and fast way to transfer funds that is not dependent on state borders and interbank agreements. Your business can collaborate with specialists from anywhere in the world, receiving and sending payments effectively in real time.

According to Blockchain24, companies in the IT services, online education, and various e-commerce projects are especially active in using cryptocurrency payments. Owners of such businesses note that by adding cryptocurrencies to the list of payment methods, they have managed to significantly expand their sales market and attract customers from countries where familiar payment tools do not always work.


Advantages for Businesses in the CIS

In the CIS countries, small and medium enterprises often occupy an "intermediate" position: they are no longer startups that struggle with everything, but also not giants capable of independently conducting complex financial operations through subsidiaries in different jurisdictions.

For such enterprises, cryptocurrency payments open a number of opportunities:

  • Savings on maintenance. As noted above, fees for cryptocurrency transactions are much lower than those in banks.

  • Accelerated payment processing. Transactions on the blockchain network take from several seconds to several minutes (depending on the specific network and load). This is incomparably faster than bank transfers, which can take up to several days. Moreover, many solutions allow creating a crypto wallet with withdrawals to a card — simplifying the entire chain of financial operations.

  • Convenient logistics for settlements and statistics. The accounting and finance department doesn’t have to spend time coordinating documents with banks, waiting for transfer confirmations, or dealing with a complicated fee structure. All receipts and transactions can be viewed in one personal account, with rapid data uploads and reporting capabilities.


  • Elimination of blockages. Business in the CIS often faces unpredictable restrictions and delays due to political or economic factors. Cryptocurrencies, on the other hand, are less susceptible to the influence of external regulatory measures (though the laws of a specific country should always be taken into account).

  • Attracting new customers. Many buyers, especially among the youth and technologically advanced segments of the population, are ready to use cryptocurrency as their primary payment method. It is important for them that a business "speaks the same language" and offers the corresponding payment option.

  • Transparency and control of transactions — another important advantage: blockchain transaction verification is available in real time.


Real Examples and Verified Facts

The CIS is one of the most promising markets for cryptocurrency payments, as reported by RBC, as of the end of 2023 about 40% of Binance clients (the largest cryptocurrency exchange) from the CIS invest only in cryptocurrencies.

The introduction of cryptocurrency payments is happening in various business directions, here are several interesting cases:

  • Radisson Blu Iveria Hotel (Tbilisi, Georgia) — accepting cryptocurrency payments through CityPay

    The Radisson Blu Iveria hotel in Tbilisi offers guests the opportunity to pay for services with cryptocurrency through local crypto processing. This is particularly attractive for foreign tourists, allowing them to avoid additional fees when exchanging currencies and ensuring fast and secure transactions.


  • Online Electronics Store Crypto Market (Russia)

    In 2023, a Russian online electronics store launched online sales of foreign technology with payment in cryptocurrency on its website.


  • Technodom – loyalty program offering bonuses in cryptocurrency. (Kazakhstan)

    The large electronics retailer Technodom implemented a loyalty system with tokenized bonuses. In partnership with Eurasian Bank, Intebix, and Mastercard, digital bonus tokens based on blockchain have been developed, which are awarded to customers and can be used as payment or discounts in the Technodom network.


  • Electronics Retailer Foxtrot (Ukraine) — accepting cryptocurrency through Whitepay

    In April 2023, the electronics store chain Foxtrot implemented the option to pay for goods with cryptocurrency using the Whitepay platform. This allowed customers to pay with digital assets both in offline stores and on the official website, providing convenience and expanding the range of available payment tools. The integration of the cryptocurrency payment system into the website became a competitive advantage.


  • IT Company Zavod IT (Russia) — salary payment in cryptocurrency

    In April 2022, the Yekaterinburg-based IT company Zavod IT offered its employees the option to receive part of their salary in cryptocurrency. This decision was made to facilitate international transfers and attract specialists interested in receiving compensation in digital assets.

Cryptocurrencies are also actively being integrated into the economies of CIS countries such as Armenia, Belarus, Uzbekistan, etc.
Cryptocurrency payments are particularly active in Georgia, Ukraine, and Kazakhstan.

Concerns

Businesses often have doubts about cryptocurrencies. Primarily, these relate to the volatility of the exchange rate and the potential sanctions from regulatory bodies. There is also a fear that the cryptocurrency market might suddenly "collapse".

But if we refer to the experience of thousands of companies that have already successfully integrated cryptocurrency payments, we can see that:

  • Volatility ceases to be a risk if you use a service that offers instant conversion into a stable fiat currency or stablecoin. Many services allow automating this process.

  • Security is provided by modern cryptocurrency processing technologies: all transfers are protected by the blockchain network, and the risk of hacking is no higher than that of banking systems (provided basic precautions are observed). Users can easily check the txid of the transfer (transaction identifier in the blockchain) and ensure its reliability.


  • Regulatory issues are gradually becoming clearer. Many CIS countries are developing laws on digital assets, and the international community is striving to establish unified standards for the circulation of cryptocurrencies. The main thing is to comply with local requirements, pay taxes, and operate within the legal framework.

    Each country is gradually forming its regulatory framework in the field of cryptocurrencies. There are already companies that legally accept cryptocurrency payments. You just need to comply with your country's requirements for income declaration and (if necessary) conduct official conversions into national currency. If you operate transparently, the emergence of additional problems is unlikely.


  • Leading countries in the world are already using cryptocurrencies as digital assets.
    For example, the US president signed a decree to create a bitcoin reserve in March 2025.
    In countries such as Japan, Canada, Germany, the UAE (Dubai) and others cryptocurrencies are used as legal payment methods.

Thus, possible risks in practice turn out to be either exaggerated or easily eliminated by properly organizing the process.

How to Integrate Cryptocurrency Payments?

Modern solutions are already "tailored" to the mass user. You connect a module to the website or integrate an API, and the entire technology of handling cryptocurrency is taken care of by the service. If you have any questions, customer support will promptly advise you on how to set up and work correctly with the system.

Conclusion

Integrating cryptocurrency payments today is no longer just the prerogative of large corporations or technological giants, but a full-fledged working tool for business. They reduce costs, accelerate settlements, and open access to global markets. As shown by the experience of companies in the CIS, businesses can gain advantages within the first months after implementation. Moreover, entrepreneurs worldwide who focus on modern approaches are increasingly finding real benefits and new momentum for development in cryptocurrency.

If you are ready to take a step forward and not miss the opportunities provided by cryptocurrency processing, now is the time to take action. Contact us and get consultation on how to quickly and safely implement cryptocurrency payments. We will help you set up a convenient and reliable system that will make your business stronger and more competitive.

Take your business to the international level!

Significantly expand the audience of your services with Nord Pay. Receive your first payment in just 40 minutes.

Have questions? Leave a request and we will get in touch with you!

Take your business to the international level!

Significantly expand the audience of your services with Nord Pay. Receive your first payment in just 40 minutes.

Have questions? Leave a request and we will get in touch with you!

Take your business to the international level!

Significantly expand the audience of your services with Nord Pay. Receive your first payment in just 40 minutes.

Have questions? Leave a request and we will get in touch with you!

Contacts

inbox@nord.international

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Contacts

inbox@nord.international

Social media