• Global Sales

The internet has erased borders for trade, but bank transfers and cards are not available everywhere. Cryptocurrency allows for quick payments with clients from anywhere in the world. The payment is credited almost instantly, which is an inherent advantage of cryptocurrencies. No longer do you have to wait 2-3 days: funds arrive in the account immediately after confirmation in the blockchain. This opens up access to the global market for businesses—even a small store can accept payments from customers on the other side of the world without banking delays and exorbitant currency conversion fees. Moreover, the popularity of stablecoins—cryptocurrencies pegged to stable assets, most often the dollar or euro—continues to grow. Such assets solve the problem of volatility. In 2024, stablecoins accounted for 35.5% of all crypto transactions, indicating the desire of businesses and consumers for stability in crypto payments.

• Security and Fraud Protection

Each transaction in the blockchain is irreversible and transparently recorded in a distributed ledger. This practically eliminates chargebacks and unfair payment disputes—a problem often faced by online businesses that accept cards. Unlike fiat payments, cryptocurrency offers enhanced security through the cryptographic protection of the blockchain. Each transaction is verified and recorded in the distributed ledger, ensuring transparency, reliable traceability, and effective fraud protection. For businesses, this means fewer losses from fraudulent transactions and increased trust in dealings with partners.

• Bypassing Restrictions in International Payments

In the context of sanctions and financial restrictions, cryptocurrency becomes an extremely useful tool for companies. In CIS countries, some entrepreneurs use cryptocurrency for mutual settlements with foreign partners when traditional methods are difficult. In Russia, despite legal restrictions, small businesses actively use cryptocurrency for foreign trade deals—it's a way to carry out payments bypassing blocked banks. Using cryptocurrency for transfers abroad has already become a popular way to circumvent sanction barriers when dealing with foreign clients. Thus, cryptocurrency retains its status as a legitimate means of payment and becomes an alternative financial bridge—especially where traditional channels are unavailable or blocked.

If you think this is just pretty words, the facts will convince you. The following cases illustrate why crypto payments are not the future, but the present.

Overstock: New Customers and Sales Growth Thanks to Bitcoin

The American online store Overstock became one of the pioneers in accepting cryptocurrency. Back in January 2014, Overstock began accepting Bitcoin for payments—within the first few months, sales volume through cryptocurrency exceeded $1,000,000. According to Overstock's CEO, Patrick Byrne, the result exceeded expectations: payment by Bitcoin attracted a completely new audience of buyers.

The company noted that about 60% of these orders were made by new customers who had not previously purchased from Overstock. In fact, connecting crypto payments opened the store to thousands of people worldwide. This not only resulted in an increase in revenue but also strengthened Overstock's image as an innovative, customer-oriented platform. The management emphasized the financial benefit: the processing fees for Bitcoin payments turned out to be lower than those for credit cards. Overstock's experience clearly showed that a seemingly trendy option can bring real benefits to business—from attracting customers to savings on fees. This case became significant for the entire market, proving the viability of cryptocurrency as a means of payment.

ZenMarket: +264% in Sales After Integrating Crypto Payments

The Japanese service ZenMarket included cryptocurrencies in its payment options—and the result was impressive. Since the launch of this option, the share of crypto payments in the company's revenue has started to grow confidently. In just one year, the number of crypto transactions tripled, and the total sales of ZenMarket increased by 264% compared to the same period last year. This allowed the platform to attract a new audience and expand its geographical reach. For customers, it meant avoiding expensive bank conversions and not losing money on currency exchanges during cross-border purchases. For ZenMarket itself, accepting cryptocurrencies resulted in savings on commissions, effective PR, and a powerful competitive advantage: news about the service supporting Bitcoin and other cryptocurrencies attracted media attention and thousands of new visitors to the site.

Travala: A Breakthrough in Online Tourism

The service Travala.com specializes in hotel and flight bookings worldwide and supports payments in dozens of cryptocurrencies, including stablecoins. According to data from the company’s official blog, in February 2021, the total volume of bookings on the platform amounted to $1.75 million, with 72% of payments made in cryptocurrency. This indicates a high level of demand among travelers who prefer transparent and fast transactions without banking restrictions. Additional benefits for Travala include reduced fees and an influx of new solvent audiences.

MoreMins: 10% of All Payments in Cryptocurrency

The European telecommunications service MoreMins, which provides cheap international calls and eSIMs for travelers, has also been keeping up with the successes following the implementation of crypto payments. By connecting cryptocurrencies to its business, the company noticed that more and more of its users prefer to pay with crypto for communication services.

Today, cryptocurrencies account for already 10% of the total number of transactions at MoreMins. In fact, every tenth payment is conducted in Bitcoin, USDT, Ethereum, or other coins, with the volume of crypto payments doubling every year. Interestingly, about a third of these payments are Bitcoin, in second place is the stablecoin Tether, followed by Tron, Ether, and Litecoin. For the business, this result means an increase in the share of cryptocurrency to 10% among payment methods and a decrease in dependence on banking channels. MoreMins has been able to attract those clients who prefer to pay from a mobile crypto wallet rather than entering card details on the website. The company's experience demonstrates that even in a relatively traditional field, cryptocurrency can fill a significant niche if convenience and reliability are offered.

YouTravel.me: Payment for Tours in Digital Currencies

The Russian online platform for booking unique tours and travels, YouTravel.me, added the acceptance of cryptocurrencies for its users in 2021 . According to its co-founders, this move allowed for increased flexibility in settlements with foreign guests and avoided a number of difficulties with transfers during periods when Western payment providers restricted work with Russian cards. The management of YouTravel.me emphasizes that the emergence of this payment method sparked interest among tourists from Europe and Asia, who are accustomed to international crypto transactions and see them as a solution against currency fluctuations and banking restrictions. With this move, the company managed to attract tech-savvy clients from the IT industry, reduce fraud cases, and simplify multi-currency settlements.

Global Brands: From Luxury to IT

Examples of implementing crypto payments come not only from specialized digital services but also from traditional companies in various industries. Many well-known brands have also supported this trend in recent years:

• Microsoft – allows customers to top up their account in the Microsoft Store using Bitcoin, which can be used to purchase games, applications, and other digital products. This is a signal to the market: a large IT corporation recognizes cryptocurrency as a legitimate means of payment.

• Tesla – the electric vehicle manufacturer accepted Bitcoin and Dodge for the sale of its cars for a time, demonstrating support for innovative payment methods. Although Tesla subsequently suspended direct BTC acceptance due to volatility and environmental concerns, the mere fact of such a step prompted the industry to discuss the role of crypto in the automotive sector. Moreover, Tesla continues to hold a significant reserve of Bitcoins on its balance sheet as an investment.

• Gucci – the legendary luxury fashion brand has implemented cryptocurrency payments in several of its boutiques worldwide. Premium-segment customers can now pay for designer goods with Bitcoins and Ethereum, attracting tech-savvy clients and creating buzz in the fashion industry. Following Gucci, other retail representatives have also jumped in: from watchmakers to electronics chains, eager not to miss the trend.

• Shopify – one of the largest online trading platforms, has enabled thousands of sellers to accept cryptocurrency in their online stores. Through integrations with payment gateways (Coinbase Commerce, BitPay, etc.), Shopify store owners can easily add cryptocurrency payment options. This has expanded the choice for millions of customers worldwide: if a store has enabled this option, a customer can pay, for example, with the stablecoin USDC instead of using a bank card. For small and medium-sized businesses on Shopify, this is an opportunity to reach a global level—attracting customers from any country who prefer to pay with crypto.

The geography and areas of application of cryptocurrency in commerce are rapidly expanding. From fashion boutiques to software giants—there are cases everywhere confirming that there is both demand for such payments and it is growing. Businesses gain not only direct benefits but also indirect bonuses in the form of marketing effects and status as an innovative player in the market.

Conclusion

Cryptocurrency for business is no longer an experiment but a working tool that brings real money. Companies around the world are already reaping the benefits: sales are growing, new customers are coming in, and money is being saved on commissions. Yes, you will need to understand the technology and consider risks like fluctuations in exchange rates. But those who have already implemented crypto payments are gaining a tangible advantage over competitors.

By 2025, cryptocurrency will become even more widespread. If your competitors are already accepting Bitcoins and other digital currencies, and you are not—you're at risk of losing some customers and profits. It is no coincidence that industry forecasts promise a deep integration of blockchain technologies into economic processes—meaning that cryptocurrency payments will become even more familiar and mainstream.

For some businesses, this is currently an opportunity to stand out in the market; for others—it is already a necessity because that is what customers want. But one thing is clear: companies that have learned to use cryptocurrency gain greater chances of success in the modern world.

Time will tell, but it is already clear that ignoring this technology means willingly rejecting new opportunities.